Valor ESG en el rendimiento financiero 286 79
Análisis en el sector de consumo masivo
DOI:
https://doi.org/10.51896/rilcods.v8i77.1181Palabras clave:
ESG, Rentabilidad Financiera, Consumo Masivo, Sostenibilidad Empresarial, Iniciativas ESG, Inversión Responsable, Desempeño FinancieroResumen
Esta indagación investiga la relación entre las iniciativas y acciones de rentabilidad social -evaluadas mediante los principios de ESG- y el rendimiento financiero en el gran sector de consumo masivo de empresas de alta capitalización internacional. Mediante el estudio de datos públicos, de informes anuales y de sostenibilidad empresarial de empresas líderes en el mercado como Unilever, Procter & Gamble, Nestlé, The Coca-Cola Company, PepsiCo y Mondelez International; se desvela que la incorporación de acciones de sostenibilidad directamente influye positivamente en el desempeño financiero. Lo encontrado sugiere que las estrategias ESG abonan significativamente a la distinción real de marca, en el impacto en la reducción de costos operativos, y en el acceso a nuevos mercados económica y temporalmente sostenibles; en concordancia, investigaciones sobre el comportamiento de los consumidores indican que las iniciativas del factor ESG pueden fortalecer la lealtad de marca y la intención de futuras compras; Aun cuando los costos iniciales de inversión en sostenibilidad pueden generar grandes desafíos financieros en el corto plazo, las empresas con altos ratios en el factor ESG están mejor posicionadas hacia un crecimiento sostenible y pueden hacer frente a un entorno regulatorio cada vez más estricto y un mercado competitivo en crecimiento, así como a las exigencias del mercado. Este análisis aluza la importancia de inversiones responsables clave y la rentabilidad financiera sostenible hacia el éxito financiero en el importante sector de consumo masivo.
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
