Promoting a “Talent Pool” as a strategy to strengthen faculty recruitment at a higher education institution 1 0

Abstract

Faculty recruitment is a strategic process for ensuring academic quality in higher education institutions. However, the effective use of technological tools designed for talent management is often limited by users’ lack of knowledge of their functionalities, insufficient training, and the absence of ongoing institutional communication strategies, reducing their utilization. In this context, the objective of this study was to design an intervention proposal aimed at strengthening academic leaders’ knowledge, adoption, and use of a Talent Pool through training strategies, institutional communication, and continuous support to increase its use in faculty recruitment. A mixed-methods study with a descriptive and proposal-oriented scope was conducted using a non-experimental, cross-sectional research design. Data were collected through a literature review, structured surveys with a Cronbach’s alpha reliability coefficient of 0.927, semi-structured interviews, and institutional document analysis, allowing the identification of the main barriers and opportunities for improvement related to the use of the platform. The findings revealed that the primary obstacles to adoption were limited dissemination, the absence of permanent reference materials, and insufficient user support. Based on these findings, a comprehensive proposal was developed, consisting of training strategies, institutional communication, digital resources, and follow-up mechanisms aimed at strengthening the adoption of the tool and optimizing the faculty recruitment process.