Navas Maldonado, Er, et al., translators. “Psychology As a Key to Business Decisions: : Understanding the Consumer and Improving Marketing”. Desarrollo Sustentable, Negocios, Emprendimiento Y Educación, vol. 5, no. 48, Nov. 2023, pp. 67-78, https://doi.org/10.51896/rilcods.v5i48.321.