GARCÍA CASTILLO, K. Y.; PÉREZ JAIMES, A.; MONTES DE OCA ESTRADA, A. R. (TRANS.). Perception analysis of the proposed packaging for the beverage “Coyote”, as a strategy to promote the cultural identity of Pilcaya, Guerrero. Revista de Investigación Latinoamericana en Competitividad Organizacional, v. 7, n. 28, p. 35–47, 8 Dec.2025.