Perception analysis of the proposed packaging for the beverage “Coyote”, as a strategy to promote the cultural identity of Pilcaya, Guerrero (K. Y. García Castillo, A. Pérez Jaimes, & A. R. Montes de Oca Estrada, Trans.). (2025). Revista de Investigación Latinoamericana en Competitividad Organizacional, 7(28), 35-47. https://doi.org/10.51896/rilco.v7i28.1047